The pressure on the food supply chain caused by increasing urbanization across the world is a concern. The purpose of this study is to investigate the business model innovation associated with vertical farming with a view to addressing the challenges in the agri-food sector. Using an in-depth interview method, a single case study analysis has enabled an in-depth understanding of the business model and how business model innovation can enhance the agri-food sector. Innovating in the vertical farm’s business model, can make this sector more attractive to the investors and help in solving many food supply challenges. This study answered the question regarding the relationship between business model innovation and success in the vertical farming sector. Further studies are needed to establish a better understanding of the phenomena, and more case studies would enrich the findings and enhance transferability.
Agricultural Economics and Management, Master’s Programme email@example.com